Good Strategies for Starting a Business in Australia

Before you begin setting up a new business, a clear and precise strategy must be set in place to ensure that the set-up process, establishment and growth of your new business are successful.

Not only will a business strategy will make it easier for you to manage your business, if it is well-researched and covers the key aspects of your new business, it can help guide your growth for the future.

In the first stage of starting a business, the following issues should be carefully considered:

1. What business types are you considering? Will you create a new business from scratch or buy a pre-existing business?

2. A lot of time, money and energy will be invested in starting your new business. It is important to plan ahead to ensure that your efforts are not wasted. Some of the things you will need to consider include:

• Market research – it is important to understand trends amongst Australian consumers who will be relevant to your new business. The success of your business will largely depend upon your ability to adapt to the new consumer environment.
• Raising funds – a stable income stream will be the lifeblood of your new business. It is important to have a clear financial strategy to ensure that your new business will be financially viable.
• Establishing contacts – this is especially important if you are starting the business from scratch. Knowing the right people will be a great advantage to establishing and growing the business.
• Scout for a location – choosing the best location for a new business is difficult and requires sound advice from a commercial real estate professional. Knowing how the business location and rent will affect your business goals is crucial.
• Staffing – there is the possibility that your new business will require new employees. This will mean that you will be liable for employee related taxes, legislation and human resource regulations.

3. There are benefits associated with buying an existing business/franchise stemming from the fact that the business has already been established. This means that there should be a reasonable location from which to operate the business, a network of suppliers and distributors may already exist, there is a pre-existing customer base, the business already has a presence in the market (which may be positive or negative), and that the business already has a revenue stream.

Starting a business in Australia can be risky, especially if you are planning to start a new business from scratch. To ensure that you are successful it is crucial that you evaluate the potential success of your new business. A sound business strategy will provide direction and focus. At The Quinn Group, we provide a Starting a Business consult where we guide you to produce an effective Business Plan and strategy. We’ve also just written a book on the topic, “The Definitive Guide to Starting a Business in Australia” which is available in the consultation or upon purchase over the phone.

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If you would like to speak to a member of our team about starting up a business in Australia, please contact us on +61 2 9223 9166 or submit an online enquiry via the right hand Express Enquiry form.